Publicity is the key for any movie to grab the attention of the public. All those films that failed to get decent openings in the recent past are only due to poor publicity. Let alone big films, for instance take Ishq movie, which got very good opening despite the fact that Nitin was out of form for many years. They have done very good publicity to strike the right chord with the target audience and it worked.

And for example, Tuneega Tuneega movie got a pathetic reception in spite of the big names like Dil Raju and MS Raju attached to it. Audiences should be attracted towards a movie and come to the theaters to see a debut hero in action. But TT team failed in getting the basics right. The value of publicity is once again being proven by Uu Kodathara Ulikkipadathara.

The film's title is ridiculous and Manchu Manoj is not a big star to get handsome openings. Balakrishna's guest role cannot be the only reason for a film to draw the attention. UKUP team's publicity played vital role here. Lakshmi Manchu used every platform to publicize this film. She has been on a mission ever since UKUP was launched. Now she is reaping the benefits as UKUP is getting very good response from all the corners. Advance bookings are in full swing and this will surely fetch very good first day shares.