Earnings of Kahaani as of 11th March 2012 is INR 13.50 crores

Among the two major releases this ‘Holi’ week is Director Sujoy Ghosh’s much anticipated film ‘Kahaani’. Although the movie promos seemed quite interesting and catchy, it has disappointed the traders as it opened to a below-average response even in the multiplexes.

The plex occupancy improved later in the evening but it is still below the 50% mark. Because of its Calcutta connect, it has done well in Bengal, despite the Holi festivities.

In Mumbai, the response was lukewarm, but as the day progressed, collections improved. Gujarat had a different story to tell. The film has not done as well as the hype that was created. It has been able to garner just around Rs. 10 lacs, which makes it doubtful that the collections will rise.

In many other cities, Kahaani was rated between a meager 10-15% record collection. Industry experts conclude that although Kahaani is faring better than the other Holi release, Chaar Din Ki Chandni, it has not been able to collect more than 20-22 lacs in its first day.

The film is basically about a pregnant woman, Vidya Bagchi, who comes down to Calcutta to hunt for her missing husband, Arnab Bagchi. Whether or not the film will improve at the box office collections depends on whether the film is liked by the audiences.

Though hyped a lot even receiving a lot of positive reviews did the movie little good at the box office. Here is the territorial breakdown for the total collection of Kahaani on day 1.

Mumbai – 95 lakhs

Delhi/UP – 50 lakhs

East Punjab – 19 lakhs

West Bengal – 30 lakhs

CP Berar – 9 lakhs

CI – 7 lakhs

Rajasthan – 9 lakhs

Nizam – 10 lakhs

Mysore – 20 lakhs

Others – 10 lakhs

TOTAL – 2.59 crore

The first day total of the film thus came down to a mere 2.59 crores. About 88 lacks was a decent collection for the paid previews of the film on thursday. Come Friday and the movie did show a considerable growth with generating a mere 2.95 crores net at the box office. Having released at a big scale of about 1000 screens it might seem a decent collection but far more was expected from this Vidya Balan starrer. The total collection of the film as of now stands at 3.83 crores. It is expected to wrap up the weekend collection at about 9 crores net.

Updates:

Irrespective of the fact that Kahaani is perhaps not as ‘entertaining’ as that of The Dirty Pictures, Vidya Balan’s acting in the film is drawing a decent crowd to the theaters. Saturday saw a massive boost in the films box office collection with about 4.75 crores. Sunday saw an even higher box office of 5.25 crores. The weekend seems to have given a massive boost to the film’s box office collection and the first weekend collection of the film now stands at 13.50 crores net. The movie is expected to make a decent pace in the week to follow too.