One of the most riskiest jobs in the cinema industry is that of a producer. Because he is the person who gets the money and from day one when the film hits the floors till it actually releases on the screens and generates some money, the tension and risk is completely his.

So, it is natural that producers tend to think twice before they associate with a director or hero for a project. Right now, it is heard that all the big producers are running away from one director. He is Gunasekhar. Apparently, ever since Gunasekhar has announced his ambitious project 'Rani Rudrama' the producers are shivering with fear.

They are not willing to invest in this project and it is heard that they are trying to keep a distance from Gunasekhar. But inside talk is that Gunasekhar has already got his producer and it is D V V Danayya. While the producers are finding their feet, the cine folks are amazed at the confidence of Gunasekhar to take up such a challenging project despite his string of flops.