There is no guarantee for a film to get back its investment when big bucks are spent on the film, despite having a big star to its support. So, it will be suicidal for anyone to shell out around 30 crores for a movie devoid of any star. Eega is an exception to it and it is all because of the superstar director Rajamouli.

This maverick director is not less than any superstar hero in Tollywood today. His name itself will bring crores of collections. Critics don't even dare to point out fingers at his film as he is the master of catching the pulse of masses. Eega is solely being sold on his name in all the areas. It has been getting record offers from all the areas.

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The satellite rights of Eega were sold for 5.5 crores, says the buzz. A film with Nani in the lead can hardly get 2 crore offer from the TV channels, but Eega was sold for an amount equal to a superstar's film. And Mr. Nani agrees that the hero of this film is one and only Rajamouli. After knowing about the business craze for Eega, everyone from film industry is saying 'Jahapana Tussi Great Ho...Taufa kabool karo,' 3 Idiots ishtyle!