Once his film is hitting theatres around, this romantic-hero knows very well to hit the people hard with his publicity. Almost it happens with every film of him and his upcoming LOVE FAILURE is no excuse.

If remembered, Sidd has a tiff with media-people previously because of his derogatory comments against them. Ensemble of all such things got a negative publicity for his OH MY FRIEND and the film has bitten mud, though the differences with media are resolved. Now, the hero has come up with a different plan to promote his flick by using social-networking. An extensive campaign is taking place in FACEBOOK as the page he created for the film is getting huge 'likes' from netizens. But, analysts are saying that these tricks may not work in pulling audiences to theatres.

'All these Facebook users hit most of their time by spending on internet only. So, there is no point that they will come and watch movie in theatres. There are very good chances for them to download and watch, as piracy is always knocking the nets irrespective of the measures taken' an analyst quipped. Let us see what happens!